Snapchat Shaping Social (Media)

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Snapchat Shaping Social (Media) 


 Snapchat was invented in 2011 by two Stanford University students and has since made extraordinary strides in shaping social media. The initial intention in creating the app was to develop a social media site that allowed people to send messages and images that disappear after being opened. Since its founding in 2011, the app is now used by over 158 million people every day and has gone as far as to serve as a platform for advertisers to reach a younger generation of consumers. I think based on the Diffusion of Innovation theory, one of the primary reasons Snapchat was so quick to gain attention, was because it was perceived by consumers as something “new.” Prior to Snapchat, there was no other social media platform that allowed for people to communicate in a way such as this. The concept of photos and videos disappearing after opening was perceived as exciting. I think that people were intrigued by the idea of trying something unlike they had experienced before.
https://www.wired.com/2015/11/no-snapchat-isnt-going-to-use-your-private-pictures/

 Unfortunately, I think with any new concept, but especially one like this with such risky “unknowns,” people are quick to jump ahead without considering the possible consequences. In the instance of Snapchat, there is a possibility that the “disappearing” photos never actually disappear. Apps that have since been invented to allow for people to save each others snapchats without them knowing, is just one possibility for the negative consequences that could arise. Social pressure and new exciting innovations encourage people to act without always thinking ahead.

Snapchat's Evolution: From Then to Now

 Diffusion of Innovation Theory

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